Document Type
Other
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
5.2 ECONOMICS AND BUSINESS, Business and Management.
Abstract
European business environment has many specific market conditions due to the differences in terms of legislation, culture & language, business practices, etc. Many European companies are in the transition of combining digital transformation (apps, software and platform development) and their traditional industrial bases. Another trend in European business development is consolidation, i.e. merger and acquisitions. Small but very innovative companies can be easily taken over by larger companies. When such a small but innovative company becomes a business unit in of a large organisation after acquisition or take-over, maintaining innovation-based growth can be problematic. By understanding this dynamic and the unique characteristics of European small and medium enterprises (SMEs), students will learn and practise knowledge from key subject areas in identifying market opportunities, developing market entry strategies and a feasible marketing plan for each targeted area.
DOI
https://doi.org/10.21427/6sh6-8608
Recommended Citation
IQ-Pass: Accelerate and upscale to the next level Case study on Bachelor level Reference No. ECASA_2020_4 EN Author Helen de Haan (Rotterdam Business School, Rotterdam University of Applied Sciences) DOI: 10.21427/6sh6-8608
Funder
Erasmus +
Included in
Business Administration, Management, and Operations Commons, E-Commerce Commons, International Business Commons