Document Type

Theses, Masters


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Environmental sciences, Environmental sciences (social aspects, Media and socio-cultural communication, Ethics, Arts, 6.5 OTHER HUMANITIES


This is an analysis of environmental ethics in current graphic design practice in Ireland. It investigates the most common obstacles, challenges and misconceptions that are presently being cited by Irish designers for not practising sustainably.

A mixed method approach of a survey and a series of semi-structured interviews, accompanied by a small scale case study of a best practice design studio led to the result that designers in Ireland are very interested in sustainability but certain obstacles hinder them from implementing sustainable solutions in their work practice. Recommendations are made based on the findings for methods to be explored that may help to resolve said obstacles, master the challenges and overcome misconceptions.