Document Type

Conference Paper

Disciplines

1.2 COMPUTER AND INFORMATION SCIENCE

Publication Details

https://aisel.aisnet.org/ecis2023_rp/140/

Acikgoz, Fulya; Busalim, Abdelsalam; and Lynn, Theo, "Antecedents of Information Adoption of Sharing Mobile Social Commerce Experience: The Mediation Role of Trust" (2023). ECIS 2023 Research Papers. 140. https://aisel.aisnet.org/ecis2023_rp/140

https://doi.org/10.21427/4GYC-JR38

Abstract

Despite the growing importance of mobile social commerce (Ms-commerce), little research has been conducted on the effects of informational-related factors on Ms-commerce and the role of trust in user willingness to share their experiences. Drawing on the Information Adoption Model, we examine the effect of information usefulness, quality, credibility, and need on information adoption and the effect of information adoption on trust and willingness to share Ms-commerce experience. Using data from 280 UK Ms-commerce users, we applied Partial Least-Squares Structural Equation Modelling (PLS-SEM) to test the model. The findings show that informational-related factors have a significant and positive impact on Ms-commerce information adoption. Moreover, the effect of information adoption on trust and willingness to share Ms-commerce experiences was found to be significant. More importantly, this study has also yielded support for the mediating role of trust on the relationship between information adoption and willingness to share Ms-commerce experiences.

DOI

https://doi.org/10.21427/4GYC-JR38

Funder

No funding was received for this work.

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 International License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.

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