ORCID
- Victoria Y. Ourzik: 0000-0003-3869-686X
Abstract
This study investigates the impact of big data analytics capabilities on firm performance, with a focus on the mediating role of customer agility. The research is based on the dynamic capabilities theory and utilizes data from 123 senior managers. The study finds that customer sensing and customer responding mediate the relationship between big data analytics capabilities and firm performance. The results indicate a significant indirect effect of big data analytics capabilities on firm performance through customer sensing and customer responding. The study contributes to the understanding of the mechanisms underlying the impact of big data analytics and customer agility on firm performance.
Keywords
Big data analytics capabilities, Customer agility, Dynamic capabilities, Firm performance, Sense and respond
DOI Link
Publication Date
2023-09-05
Publication Title
Proceedings of the 24th European Conference on Knowledge Management, ECKM 2023
Publisher
Academic Conferences and Publishing International Limited
ISBN
9781914587795
ISSN
2048-8963
First Page
1719
Last Page
1723
Deposit Date
2026-03-13
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Ourzik, Victoria Y., "Big Data and Performance: The Mediating Effect of Customer Agility" (2023). Research Outputs: 2025-Present. 1.
https://arrow.tudublin.ie/bushmarro/1