Document Type
Conference Paper
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Business and Management.
Abstract
Using the example of the song Revolution by the Beatles and its use in a TV ad for Nike, this paper explores the conference theme of the impact of marketing and marketing systems in society from the subtheme of art and aesthetics in markets. We consider the role of music in advertisements as the appropriation and negation of counterculture against Adorno & Horkheimer’s critique of the commodification form of the music itself independent of appropriation. The paper considers these research problematics from the perspective of the musicians themselves.
DOI
https://doi.org/10.21427/D7XJ6C
Recommended Citation
Bradshaw, Alan; Sherlock, Roger; and McDonagh, Pierre, "You say you want a revolution:Music in Advertising and Pseudo-counterculture" (2004). Conference papers. 45.
https://arrow.tudublin.ie/buschmarcon/45