Document Type
Presentation
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
5.2 ECONOMICS AND BUSINESS, public administration, Organisation Theory, Media and socio-cultural communication, Social sciences
Abstract
We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & Scriver, 2012) or as a spectre (Marttila, 2012).
DOI
https://doi.org/10.21427/D7F219
Recommended Citation
O'Rourke, B.K. : Conference Presentation: The power of words in tension: enterprise/strategy as a dilemma in neoliberalism’s persistence.74th Annual Meeting of the Academy of Management August 1st to August 5th 2014, Philadelphia, USA.
Included in
Business Commons, Other Communication Commons, Other Social and Behavioral Sciences Commons, Political Economy Commons, Social Psychology and Interaction Commons, Speech and Rhetorical Studies Commons, Theory, Knowledge and Science Commons, Work, Economy and Organizations Commons
Publication Details
Presentation to 74th Annual Meeting of the Academy of Management August 1st to August 5th 2014, Philadelphia, USA.