Document Type
Other
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.
DOI
10.21427/D7MV3J
Recommended Citation
O'Driscoll, A.: ActionAid. Managing Marketing by John A. Murray and Aidan O'Driscoll, Dublin, Gill and Macmillan, 1993, pp.396-413.
Publication Details
In Managing Marketing by John A. Murray and Aidan O'Driscoll, Dublin, Gill and Macmillan, 1993, pp.396-413.