Document Type
Other
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.
DOI
10.21427/D73V3W
Recommended Citation
O'Driscoll, A., Murray, J.: Agra trading. Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.46-63.
Publication Details
Published in Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.46-63.