Document Type
Other
Rights
This item is available under a Creative Commons License for non-commercial use only
Abstract
This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.
DOI
10.21427/D7WB8R
Recommended Citation
Mortimer, G.: Braycott foods. Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.356-372.
Publication Details
In Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp.356-372.