Irish Hardware Wholesalers

Authors

Aidan O'Driscoll, Technological University DublinFollow
John Murray Dr., Technological University DublinFollow

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Publication Details

In Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp. 477-488.

Abstract

This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.

DOI

10.21427/D7QN4S

Recommended Citation

O'Driscoll, A., Murray, J.: Irish hardware wholesalers. Managing Marketing by John A. Murray and Aidan O'Driscoll. Dublin, Gill and Macmillan, 1993, pp. 477-488.