Document Type
Article
Disciplines
5.2 ECONOMICS AND BUSINESS, Business and Management.
Abstract
This editorial introduces a special issue of the Journal of Services Marketing, dedicated to articles discussing the effect of the physical context on customer experience. The editorial identifies diverse areas of extant knowledge which researchers might draw upon when investigating the effect of the physical context on customer experience. to inform future research agendas.
DOI
https://doi.org/10.1108/JSM-05-2023-0163
Recommended Citation
Bruce, Helen L.; Krolikowska, Ewa; and Rooney, Tara, "Editorial: Investigating the Effect of the Physical Context on Customer Experience" (2023). Articles. 186.
https://arrow.tudublin.ie/buschmarart/186
Funder
This research received no external funding
Creative Commons License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.
Publication Details
https://www.emerald.com/insight/content/doi/10.1108/JSM-05-2023-0163/full/html
Bruce, H.L., Krolikowska, E. and Rooney, T. (2023), "Guest Editorial: Investigating the effect of the physical context on customer experience", Journal of Services Marketing, Vol. 37 No. 6, pp. 689-699.
https://doi.org/10.1108/JSM-05-2023-0163