Document Type
Conference Paper
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Business and Management.
DOI
https://doi.org/10.21427/D7RJ6T
Recommended Citation
Hooper, D. and Coughlan, J. (2010), ‘Not all Services are Created Equal: An Investigation into the Role of Emotion in Service Experiences’, presented at the 19th Academy of Marketing Conference, Coventry, United Kingdom.
Publication Details
19th Academy of Marketing Conference, Coventry, United Kingdom.