Document Type
Conference Paper
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Media and socio-cultural communication
Abstract
Digital technologies, it is claimed, provide enhanced opportunities for interactivity and participatory engagement in media communication for ordinary audience members. Whether arising simply from the enhanced functionality offered to media consumers, or through utilising the various channels available to audiences to talk back to media providers, it would appear that audiences are empowered in new ways, previously unavailable in the analogue era. This paper examines what use ordinary audience members make of such opportunities. Drawing on a comparative study of layperson participation in broadcast media in three European countries (Norway, Portugal and Ireland), this paper presents findings from the study of participative media experiences in Ireland. The project arises from the COST A20 Action (Impact of the Internet on Mass Media), and its working group Digital Radio Cultures in Europe (DRACE).
DOI
10.21427/D71N4K
Recommended Citation
O’Neill, B. ‘Experiences Of Interaction And Participation In Media Communication in a Digital Environment’. IAMCR Annual Congress, 2006, Cairo.
Included in
Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Film and Media Studies Commons
Publication Details
IAMCR Annual Congress, 2006, Cairo.