Document Type
Other
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
Business and Management.
Abstract
Portwest- should they further pursue the leisurewear / workwear market or should they focus on expanding the current range?
Portwest is a global manufacturer and innovator of workwear, safetywear and Personal protective equipment (PPE) and one of the fastest growing workwear companies in the world. Recently, the company launched an “Inspired Workwear” collection targeting the leisurewear/workwear market. It is a departure from their traditional markets where their acquisition strategy has seen Portwest rapidly gain market share. Management are concerned that this new departure may take resources from the core business of Workwear and dilute key resources.
DOI
https://doi.org/10.21427/hjcf-vs83
Recommended Citation
Portwest’s Future Strategy: Fashionising Workwear – Threading The Needle Case study for Bachelor level Reference No. ECASA_2020_8 EN Authors Fiachra Coll (Technological University Dublin Faculty of Business) Damian O’Reilly (Technological University Dublin Faculty of Business) DOI: 10.21427/hjcf-vs83
Funder
Erasmus +
Included in
Business Administration, Management, and Operations Commons, Business Intelligence Commons, International Business Commons, Marketing Commons, Operations and Supply Chain Management Commons