Title

Why do so many organisations engage in rebranding?

Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Business and Management.

Publication Details

Website / publisher = RTE Brainstorm

Citation = Lawlor, M.A. (2021) "Who do so many organisations engage in rebranding?" available at

https://www.rte.ie/brainstorm/2021/1116/1260272-rebranding-facebook-olympia-weightwatchers-snapchat-eircom-uncle-bens-/


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