Social Media Influencers And The Vexed Issue Of Full Disclosure

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.2 ECONOMICS AND BUSINESS

Publication Details

Updated Friday, 23 August 2019, 18.31 pm.

Abstract

Content creators, arbiters of style and taste-makers – these are just some of the terms that explain the relatively recent phenomenon of social media influencers (SMIs). These are individuals who regularly use social media platforms such as Instagram, Facebook, YouTube and Snapchat, to create and share content about their perceived expertise, enthusiasm or experience in a given area. They can build large consumer followings by virtue of being seen as original, creative, entertaining, informative and accessible.

DOI

https://doi.or/10.21427/78y4-xh73

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