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Business and Management.
The availability of timely urban tourist information is increasingly important for useful learning experiences among all tourism stakeholders. National or regional tourism visitor surveys are usually either too general to be of much use, if any, to the individual city tourism stakeholder or too specific to be of much use to the city destination manager. A homogeneous city survey model has recently been made available for European city tourism organisations. A balance needs to be struck between the homogeneous information needs of the city tourism manager and the more specific needs of the individual local urban tourism sectors. This thesis sets out to see if such a balance can be found and begins by establishing a baseline of available urban tourism information in Dublin so that any increase can be measured. Dublin tourism stakeholders were asked about their use of national and regional tourism information, their information needs as decision making tools and were queried as to their interest in pan-European information for benchmarking purposes. It was found that the Federation of European City Tourist Offices, City Survey did provide a significant increase in urban tourism information. Interviews with urban tourism stakeholders demonstrated that there was significant demand for urban specific information but limitations by survey providers own policy, the legacy of years of free information and outdated tourism facts hindered dissemination of this information. However with a growing need for self reliance among urban tourism stakeholders, there is a justification for managing urban tourism information in a more systematic way coupled with centrally coordinated stakeholder management. A larger more enhanced “F.E.C.T.O. City Survey”is proposed as the central methodological platform around which stakeholders can more effectively use other methods. To this end frameworks have been put forward both to appraise available information and to enable a wider urban tourism stakeholder base to benefit from timely information provision.
Nunan, D.: Investigations Into Availability and Quality of Urban Tourism Consumer Behaviour Information:Tourist Information Availability and Use for Dublin's Tourism Stakeholder Organisations. Masters Thesis. Technological University Dublin, 2004.