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Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Business and Management., Social sciences
In the context of tourism and hospitality studies, the potential of action research for generating robust actionable knowledge has not been yet realized. This chapter provides an account of the theory and practice of action research, demonstrates how it may be designed and implemented, and how it may generate actionable knowledge. It provides illustrative examples and shows how this research approach aligns effectively with some of the themes that currently engage the attention of researchers in the fields of tourism and hospitality such as process improvement, sustainability, and community-based tourism development. Thus, it makes a case for more widespread use of action research in the field.
O'Leary, D. and Coghlan, D. (2022), "Action Research in Hospitality and Tourism Research", Okumus, F., Rasoolimanesh, S.M. and Jahani, S. (Ed.) Contemporary Research Methods in Hospitality and Tourism, Emerald Publishing Limited, Bingley, pp. 237-251. DOI: 10.1108/978-1-80117-546-320221016