Document Type

Conference Paper


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Food and beverages, Business and Management.

Publication Details

Hospitality EXPO – The Irish Industries Exhibition 'Business Advice Centre', RDS Main Hall Complex, Ballsbridge, Dublin, 6th-7th February, 2018


The Wine Tasting Experience - A Profit Generator. This conference presentation addressed strategies and advice in relation to how to ideally use wine within your business as a profit generator, it offered various approaches, tools, and themed strategies which can be adopted for use in the hospitality industry. Wine is a multi dimensional beverage which offers infinite opportunities to businesses and as consumers tastes changes businesses operators much also seek new and exciting ways to attract customers to this ancient beverage.