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Food and beverages
Success or failure can depend on your customer knowledge and this lesson hasn’t been lost on pubs, hotels and restaurants. These businesses now seek competitive advantage by storing customer data and using it to improve their experience through more targeted services.
Murphy, J (2009). Returning to the Grail of Customer Knowledge, Licensing World, Jemma Publications Ltd: Dublin, DOI: 10.21427/d7xn2w