Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Food and beverages

Publication Details

Licensing World (2009). March Issue, Jemma Publications Ltd, Dublin.

Reproduced with the kind permission of the publisher. Access publisher’s website www.licensingworld.ie

Abstract

Success or failure can depend on your customer knowledge and this lesson hasn’t been lost on pubs, hotels and restaurants. These businesses now seek competitive advantage by storing customer data and using it to improve their experience through more targeted services.

DOI

https://doi.org/10.21427/d7xn2w

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