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Business and Management.
With the airline industry experiencing a global economic downturn, B2B e-Business is
becoming more and more the focus of airlines’ strategies. More recently, airlines have studied
intensively the potential of joint-procurement possibilities and have taken measures in creating
consortia-led B2B e-Marketplaces as mediators for aggregating demand and to facilitate transactions.
In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain. The theoretical framework adopted supports the identification of barriers to success and critical success factors.
Wagner, C., Smyth, A., Sweeney, E.: B2B e-marketplaces in the procurement supply chain of airlines: a strategic direction for the future? In Enhancing Competitive Advantage through Supply Chain Innovation, Proceedings of the 9th Annual Conference of the Logistics Research Network (LRN2004), pp.526-534. Dublin, September 2004.