Document Type

Conference Paper


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Business and Management.

Publication Details

Published: Enhancing Competitive Advantage through Supply Chain Innovation, Proceedings of the 9th Annual Conference of the Logistics Research Network, pp. 526-534, Dublin, September 2004


With the airline industry experiencing a global economic downturn, B2B e-Business is
becoming more and more the focus of airlines’ strategies. More recently, airlines have studied
intensively the potential of joint-procurement possibilities and have taken measures in creating
consortia-led B2B e-Marketplaces as mediators for aggregating demand and to facilitate transactions.
In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain. The theoretical framework adopted supports the identification of barriers to success and critical success factors.