Document Type

Book Chapter


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Transport engineering, Business and Management.

Publication Details

Chapter 13 in in Passaro, R. and Thomas, A. (Eds), Supply Chain Management: Perspectives, Issues and Cases, Milan: McGraw-Hill, pp. 157-168.


This chapter evaluates the current issues and challenges in defining a company’s manufacturing strategy and its production operations in consideration of the contemporary shift to low cost manufacturing locations. Competitive priorities of cost, quality, delivery and flexibility are reviewed. The structural and infrastructure elements of a manufacturing strategy are outlined. Mitigating risks in a global arena are reviewed. Collaborative efforts, including the cultural and personality issues of being human are included in the discussion of managing diversity in such a highly competitive and challenging enterprise resource planning environment.