Author ORCID Identifier
0000-0002-8984-2663
Document Type
Presentation
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
5.1 PSYCHOLOGY, 5.2 ECONOMICS AND BUSINESS, Business and Management., 5.3 EDUCATIONAL SCIENCES, Social issues, Media and socio-cultural communication, Social sciences, Interdisciplinary, Other social sciences, 6. HUMANITIES, Ethics
Abstract
This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data from reports, surveys, and empirical research. The main findings from this review are insights about who social media influencers are, how to recognise them, how they impact adolescents’ lives, how brands and SMIs are partnering.
DOI
10.13140/RG.2.2.31827.50721
Recommended Citation
Alves de Castro, Charles Mr; OReilly, Isobel Dr; and Carthy, Aiden Dr, "XVIII SIM Conference Presentation - Social Media Influencers (SMIs) in Context: a literature review" (2021). Other Resources. 19.
https://arrow.tudublin.ie/ittbushoth/19
Funder
Irish Research Council
Publication Details
Presentation about our latest article titled "Social Media Influencers (SMIs) in Context: a literature review" in the XVIII SIM Conference organised by the Società Italiana Marketing (Italian Marketing Society) and Università Politecnica delle Marche at the session Technology & Innovation Marketing.
The main deliverables from the conference were the opportunity to exchange ideas with other academics and receive valuable feedback on this article.
This article focus on three main objectives:
- Raise awareness within the marketing field about the influence of social media influencers on adolescents.
- Discuss ethical issues about the topic covered and bring the benefits, challenges, positive and negative impact of social media influencers in adolescents' lives.
- Acknowledge the reader on how brands are promoting their products and content through social media influencers.
The main findings from this review are insights about who social media influencers are, how to recognise them, how they impact adolescents’ lives, how brands and SMIs are partnering.
Additionally, this article is part of the project "An investigation of the personality traits that could identify vulnerable young people who will be susceptible to undue influence by social media influencers (SMIs)" funded by the Irish Research Council and based at Technological University Dublin and The Centre for Psychology, Education, and Emotional Intelligence (PEEI).