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The value of collaboration in the tourism domain has been highlighted in numerous works. Coordination of joint activities in tourism destinations is a prerequisite for enhancing the value creation process and providing a good basis for the attractiveness and development of the destination. Destination managers are called to design efficient and effective strategies for improving collaboration in their areas. To do that, they need reliable ways to measure the phenomenon. Traditional methods are reputed to be relatively ineffective for their intrinsic biases. However, network science can provide, instead, trustworthy ways for this task. This paper describes some of the most relevant network analytic techniques and discusses the most important precautions to achieve reliable outcomes.

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Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.



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