Each annual report contains data relating to a survey of 1000 overseas visitors to Dublin which looked at their attitudes, motives, and touristic behaviour. The key objective of the survey was to improve the quality of urban tourism information within a Dublin city context and to provide those engaged in a wide range of tourism activities within Dublin city with the necessary information to make management decisions.
The data relates to the findings from an extensive visitor survey that was administered through face to face interviews. These were carried out at eight locations across Dublin city so as to achieve a good geographical spread. All overseas visitor types to the city were included but domestic travellers excluded. 1000 surveys were completed each year with all data analysed using the SPSS software package.
Business and Management.
Technological University Dublin
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Dunne, G. & Flanagan, S. (2009). Dublin Visitor Survey 2009. Dublin: Technological University Dublin.