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5.1 PSYCHOLOGY, 5.2 ECONOMICS AND BUSINESS, 5.3 EDUCATIONAL SCIENCES, 5.4 SOCIOLOGY, 5.8 MEDIA AND COMMUNICATIONS, 5.9 OTHER SOCIAL SCIENCES, 6. HUMANITIES, 6.5 OTHER HUMANITIES
This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data from reports, surveys, and empirical research. The main findings from this review are insights about who social media influencers are, how to recognise them, how they impact adolescents‘ lives, how brands and SMIs are partnering.
Alves de Castro, Charles; OReilly, Isobel; Carthy, Aiden (2022): Social Media Influencers (SMIs) in Context: A Literature Review. figshare. Journal contribution. DOI: 10.6084/m9.figshare.19673517.v1
Irish Research Council
Business and Corporate Communications Commons, Communication Technology and New Media Commons, Engineering Commons, Marketing Commons, Mass Communication Commons, Other Communication Commons, Personality and Social Contexts Commons, Social Influence and Political Communication Commons, Social Media Commons, Technology and Innovation Commons