Author ORCID Identifier

https://orcid.org/0000-0002-8984-2663

Document Type

Article

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.1 PSYCHOLOGY, 5.2 ECONOMICS AND BUSINESS, 5.3 EDUCATIONAL SCIENCES, 5.4 SOCIOLOGY, 5.8 MEDIA AND COMMUNICATIONS, 5.9 OTHER SOCIAL SCIENCES, 6. HUMANITIES, 6.5 OTHER HUMANITIES

Publication Details

Journal of Marketing Management

December 2021, Vol. 9, No. 2, pp. 59-71

ISSN: 2333-6080 (Print), 2333-6099 (Online)

Copyright © The Author(s). All Rights Reserved.

Published by American Research Institute for Policy Development

DOI: 10.15640/jmm.v9n2a9

URL: https://doi.org/10.15640/jmm.v9n2a9

Abstract

This review focused on three main areas, "Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective". This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents‘ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a regular search using electronic journal databases and secondary data from reports, surveys, and empirical research. The main findings from this review are insights about who social media influencers are, how to recognise them, how they impact adolescents‘ lives, how brands and SMIs are partnering.

DOI

https://doi.org/10.6084/m9.figshare.19673517.v1

Funder

Irish Research Council


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