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Business and Management.
Key account management has been highlighted as a significant area of academic research (Leigh and Marshall 2001, Workman et al. 2003) and both managers and academics alike are of the view that suppliers need to develop long-term relationships with selected strategic customers. Despite a recent academic focus on Key Account Management, there have only been a limited number of published studies on the individual Key Account Manager (KAM) (Sengupta et al. 2000, Schultz and Evans 2002, Guenzi et al. 2007, 2009) and it remains an under-investigated research area (Guenzi et al. 2009). This paper endeavours to explain the underlying factors underlying Key Account Manager relationship performance serving to expand extant literature in key account management.
Murphy, L. & Coughlan, J. (2012)Factors Driving Key Account Manager Performance, Irish Academy of Management, National University of Ireland, Maynooth, Ireland, 6th – 7th September