Document Type

Conference Paper


This item is available under a Creative Commons License for non-commercial use only


Business and Management.

Publication Details

16th European Conference on Research Methodology (ECRM) - Technological University Dublin


This paper proposes that insider action research (IAR), with its iterative and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well-suited for use in researching it. Yet, the paucity of application in entrepreneurship research in general, and less so in the emerging digital space, is rather puzzling. Thus, using a ‘live’ case study in the e-learning domain, this paper contributes by shining light on how this design choice might be set up and applied in digital entrepreneurship experimentation