Using Insider Action Research in the Study of Digital Entrepreneurial Processes: A Pragmatic Design Choice?

Authors

Kisito Futonge, Technological University DublinFollow

Document Type

Conference Paper

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

Business and Management.

Publication Details

16th European Conference on Research Methodology (ECRM) - Technological University Dublin

Abstract

This paper proposes that insider action research (IAR), with its iterative and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well-suited for use in researching it. Yet, the paucity of application in entrepreneurship research in general, and less so in the emerging digital space, is rather puzzling. Thus, using a ‘live’ case study in the e-learning domain, this paper contributes by shining light on how this design choice might be set up and applied in digital entrepreneurship experimentation

DOI

https://doi.org/10.21427/D76N44

Recommended Citation

Futonge, K. (2017). Using Insider Action Research in the Study of Digital Entrepreneurial Processes: A Pragmatic Design Choice? In ECRM2017-Proceedings of the 16th European Conference on Research Methodology: ECRM2017 (p. 451). Academic Conferences and Publishing Limited.

Funder

DIT