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This item is available under a Creative Commons License for non-commercial use only


Business and Management.

Publication Details

This case was prepared by Dr. Thomas M. Cooney as the basis for class discussion rather than to illustrate either the effective or ineffective handling of a business situation.


Eamonn and Brian Fallon sat in their office at the Digital Hub near the Guinness Brewery in Dublin and reflected upon their success. It was a beautiful day outside and the sun shone warmly through the windows. About them on the walls was an array of awards that they had collected over the past two years. Indeed they had received a telephone call earlier that day informing them that the radio programme ‘Down To Business’ on NewsTalk 106 had selected them as a leading example of best business practice and wanted to interview them. It was yet further recognition that the decisions that they had taken in the past were paying rich dividend.