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Business and Management.
Billy Barrett was facing challenges as a consultant that he had never previously experienced. All of the goals that are expected in business practice were not amongst the main priorities here. Confused, he asked Maura Melia (Manager of South Hill Enterprise) if he could clarify the situation.
Cooney, Thomas M.: South Hill Enterprise (Ireland) in Cooney, T. M and Moore, R.A. (eds): European Cases in Entrepreneurship, Blackhall Publishing, 2007.
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Marketing Commons
This case was prepared by Dr. Thomas M. Cooney as the basis for class discussion rather than to illustrate either the effective or ineffective handling of a business situation.