The Internet and its implications on internationalisation

Helen Chen, Dublin Institute of Technology

Document Type Article

Journal of State Assets Management, December


The Internet has changed so much the way that business is conducted nowadays, such as communication getting faster, advertising cost becoming cheaper, geographical locations being less significant. The article is going to discuss the impact that the Internet has brought to companies during their internationalisation. Some of the traditional theories are brough into spotlight to interrogate the challenges to these theories.