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In this article a business studies approach is applied to the problems of the Irish economy. It reviews the published comments of academics, managers, and others, presents the results of primary research, and then offers some conclusions and proposals.
Brugha, C.: Ireland incorporated:the imperative of leadership towards a concensus. Irish Marketing Review, Vol.1, Spring, 1986, pp.118-130.
Published in the Irish Marketing Review, Vol.1, Spring, 1986, pp.118-130.