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Business and Management.
Knowledge production in Pure Digital Entrepreneurship (PDE) needs to reflect the non-linear nature of a journey defined by digital artifact and platform creation. Accordingly, this paper proposes and offers practical guidance on the use of Multimethod Insider Action Research (MIAR) as a suitable research design for studying the entrepreneurial journey in this context. It argues for integrating first-person Reflective Practice, second-person Collaborative Inquiry and Design Research for third-person knowledge production that balances rigour and relevance. While calls for such forms of longitudinal process inquiry have largely gone unanswered due to identified challenges, this paper uses a case narrative to illustrate the feasibility of conducting them in a PDE context.
Kisito Futonge Nzembayie, Anthony Paul Buckley, Thomas Cooney, Researching Pure Digital Entrepreneurship – A Multimethod Insider Action Research approach, Journal of Business Venturing Insights, Volume 11, 2019, e00103, ISSN 2352-6734, DOI: 10.1016/j.jbvi.2018.e00103.
Technological University Dublin