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The Sunday Times 11.10.2015. Reproduced here with kind permission of The Sunday Times.


WITH all eyes on Ireland’s homelessness crisis, rising rental costs and an undersupply of newhousing on the market, people ask where the rising demand for homes is coming from. By concentrating on the economic and construction aspects of housing, many people miss the hugely important demographic aspect. Housing is and always will be about people. Brian Hughes, of the government’s Central Statistics Office (CSO) expert group, and Declan Redmond and Brendan Williams of University College Dublin have identified the four main drivers of housing demand—and they’re not what you’d think.