Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
5.8 MEDIA AND COMMUNICATIONS
his investigation considers whether the position, territory and scope of the public relations function in organisations influences strategic thinking, decision-making, and results. Scholars say communication is a strategic management function and has a significant role to play (Grunig J.E., Dozier and IABC Research Foundation 1992, pp. 325–356; Kitchen, 1997, pp. 43–73). Yet, the strategic expertise of communicators is neither understood nor acknowledged outside of the sector. The study’s investigation into the issue and level of access to industry opinion-makers adds to the strategy discussion, while the proposed model of Adaptive Communication contributes to new knowledge.
Hewson, S. (2021). Communication At The Core: Exploring Decision-Making When Communication Is At The Heart Of An Organisation’s Strategy Development, Doctoral Thesis, Technological University Dublin. doi:10.21427/z3xj-2240