Document Type

Theses, Ph.D

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.8 MEDIA AND COMMUNICATIONS

Publication Details

This doctoral thesis is submitted to TU Dublin in candidature for admission to the PhD register.

Abstract

his investigation considers whether the position, territory and scope of the public relations function in organisations influences strategic thinking, decision-making, and results. Scholars say communication is a strategic management function and has a significant role to play (Grunig J.E., Dozier and IABC Research Foundation 1992, pp. 325–356; Kitchen, 1997, pp. 43–73). Yet, the strategic expertise of communicators is neither understood nor acknowledged outside of the sector. The study’s investigation into the issue and level of access to industry opinion-makers adds to the strategy discussion, while the proposed model of Adaptive Communication contributes to new knowledge.

DOI

https://doi.org/10.21427/z3xj-2240


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