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Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


*pedagogy, Social sciences, Arts


This paper will review the curriculum for the three year full time degree in Visual Merchandising and Display at an Institute of Technology in Dublin. This course was previously taught as a two year Display Design Certificate; the academic year of 2009-2010 was the first time students graduated with a degree qualification. This degree is the first of its type in Ireland and has the potential to be an industry leader. The BA in Visual Merchandising and Display is the result of an extensive process of consultation with key figures in the retail industry, and is preparing students for a role as a visual merchandiser in a retail environment.Currently the course is heavily weighted in the area of creating three dimensional props, which gives the students an opportunity to develop strong practical and craft based skills, the students physically produce the display. Alongside these skills I argue that conceptual design, using computer rendered three dimensional images producing workable designs to scale should also be part of the programme.