Document Type
Article
Disciplines
5.2 ECONOMICS AND BUSINESS, Business and Management.
Abstract
This research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and quality perception of the banking service. Consequently, this increases the quality of their relationship regarding satisfaction, trust and engagement.
DOI
https://doi.org/10.1108/IJBM-03-2023-0162
Recommended Citation
Tirado, Diego Monferrer; Vidal-Melia, Lidia; Cardiff, John; and Quille, Keith, "Vulnerable Customers' Perception of Corporate Social Responsibility in the Banking Sector in a Post-Crisis Context" (2023). Articles. 11.
https://arrow.tudublin.ie/gloart/11
Funder
This research received no external funding
Creative Commons License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.
Publication Details
https://www.emerald.com/insight/content/doi/10.1108/IJBM-03-2023-0162/full/html
Monferrer Tirado, D., Vidal-Meliá, L., Cardiff, J. and Quille, K. (2023), "Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print.
https://doi.org/10.1108/IJBM-03-2023-0162