Why Do So Many Organisations Engage In Rebranding?

Document Type

Other

Rights

Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence

Disciplines

5.2 ECONOMICS AND BUSINESS

Publication Details

RTE Brainstorm, updated / Thursday, 18 Nov 2021, 12:51.

Abstract

This year has seen a slew of corporate rebranding activities. Facebook recently announced their intention to rebrand as Meta; Dublin's Olympia Theatre became 3Olympia Theatre and Burger King introduced their first global rebrand in over 20 years.

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