Why Do So Many Organisations Engage In Rebranding?
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5.2 ECONOMICS AND BUSINESS
This year has seen a slew of corporate rebranding activities. Facebook recently announced their intention to rebrand as Meta; Dublin's Olympia Theatre became 3Olympia Theatre and Burger King introduced their first global rebrand in over 20 years.
Lawlor, M.A. (2021). Why Do So Many Organisations Engage In Rebranding? RTE Brainstorm, updated / Thursday, 18 Nov 2021, 12:51.