Title
When Global Brands Try To Woo Local Markets
Document Type
Other
Rights
This item is available under a Creative Commons License for non-commercial use only
Disciplines
5.2 ECONOMICS AND BUSINESS
Abstract
In mid-2019 a seemingly innocuous advertisement appeared on Dublin's Loopline Bridge. Advertising Tesco’s online shopping service it cheekily read "Home d’livery, both sides of d’Liffey." However, in replacing a famous and longstanding advertisement, Bulmers’ award winning "North Cider or South Cider?", the change was not universally welcomed.
DOI
https://doi.org/10.21427/yvrd-s947
Recommended Citation
Vaughan, C. (2020). When global brands try to woo local markets. Updated / Friday, 17 Apr 2020 13:12 doi:10.21427/yvrd-s947
Publication Details
Updated / Friday, 17 Apr 2020 13:12