Title

When Global Brands Try To Woo Local Markets

Document Type

Other

Rights

This item is available under a Creative Commons License for non-commercial use only

Disciplines

5.2 ECONOMICS AND BUSINESS

Publication Details

Updated / Friday, 17 Apr 2020 13:12

Abstract

In mid-2019 a seemingly innocuous advertisement appeared on Dublin's Loopline Bridge. Advertising Tesco’s online shopping service it cheekily read "Home d’livery, both sides of d’Liffey." However, in replacing a famous and longstanding advertisement, Bulmers’ award winning "North Cider or South Cider?", the change was not universally welcomed.

DOI

https://doi.org/10.21427/yvrd-s947

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