When Global Brands Try To Woo Local Markets
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5.2 ECONOMICS AND BUSINESS
In mid-2019 a seemingly innocuous advertisement appeared on Dublin's Loopline Bridge. Advertising Tesco’s online shopping service it cheekily read "Home d’livery, both sides of d’Liffey." However, in replacing a famous and longstanding advertisement, Bulmers’ award winning "North Cider or South Cider?", the change was not universally welcomed.
Vaughan, C. (2020). When global brands try to woo local markets. Updated / Friday, 17 Apr 2020 13:12 doi:10.21427/yvrd-s947