Document Type

Theses, Masters


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Business and Management.

Publication Details

Successfully submitted for the award of Master of Philosophy (M.Phil) to the Technological University Dublin, 2001.


The primary objective of this research was to examine the relative importance and success of forty factors over the past five years (1994-1999) that have facilitated and/or impeded the implementation of strategic plans within Irish hotel groups. This research studied twenty-four hotel groups, which consisted of ninety-five strategic business units. An extensive review of strategic management literature by theorists such as Andrews(1971); Ansoff (1990); Chandler (1962); Cole (1997); Day (1984); Drucker (1969); Greenley (1986, 1989); Gupta (1986); Hayes (1985); Hofer (1973, 1976); Mintzberg (1978, 1987, 1990, 1994); Ohmae (1988); Porter (1980, 1985, 1991); Schaffer (1984); Schendel and Hatten (1972); Thompson and Strickland (1986, 1995); West and Purvis (1992); West and Olsen (1988) and Wing (1988) has contributed to the completion of this research. The findings of the research are that a manager with clear responsibility for implementation was the main contributing factor for facilitating the successful implementation of strategic plans. The respondents indicated that implementation took longer than expected was the most frequently occurring strategic implementation problem within the industry. Customer satisfaction was the highest scoring factor for evaluating hotel’s effectiveness of their strategic plans. The surveyed respondents rated allocation of clear responsibility and accountability the most important factor for overcoming difficulties within Irish hotels. The results of this research also indicate the areas where Irish hotels are facing problems in implementing strategic plans. The hoteliers must rectify these problems before they escalate and international players dominate the Irish market. This research will contribute to helping hoteliers identify the problematic areas within their hotels and how to overcome them. This will in turn lead to successful implementation of strategic plans.