Document Type

Conference Paper


This item is available under a Creative Commons License for non-commercial use only


Business and Management.


The challenging global economic recession continues to affect all business sectors around the world. Wexford town, like any other region is experiencing challenges in this environment. Uncertainly is impacting on bookings and travel. Included in this uncertainty is the fact that a return to recessionary times cannot be ruled out. However, it has been suggested that tourism is the only major sector of the Irish economy that can cheaply and quickly add to growth in the economy (ITIC, 2011; Failte Ireland, 2011; Davidson, 2011; Casey and O’Rourke, 2011). Wexford as a town has been underutilised in terms of its potential as an out-of-Dublin conference and business tourism destination. Business tourism is the high quality, high yield end of the tourism spectrum and tends to occur in the shoulder and off-peak tourism and leisure seasons (Wexford County Development Plan, 2011).