Title
Doing Business on the Internet.
Document Type
Presentation
Rights
This item is available under a Creative Commons License for non-commercial use only
Disciplines
Information Science
Abstract
What strategies should you be considering to drive business to your website? How should you invest you budget for independent technology initiatives? Learn how to evaluate different electronic distribution strategies, and how to reach the 'segment of one' by building new marketing strategies for GDS, the Internet, travel agents and tour operators.
Recommended Citation
Horan, Patrick and O'Connor, Peter, "Doing Business on the Internet." (1999). Conference papers. 23.
https://arrow.tudublin.ie/tfschmtcon/23
DOI
https://doi.org/10.21427/D7K17G