Doing Business on the Internet.
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What strategies should you be considering to drive business to your website? How should you invest you budget for independent technology initiatives? Learn how to evaluate different electronic distribution strategies, and how to reach the 'segment of one' by building new marketing strategies for GDS, the Internet, travel agents and tour operators.
Horan, Patrick and O'Connor, Peter, "Doing Business on the Internet." (1999). Conference papers. 23.