Title
Independent Strategies for the Future.
Document Type
Presentation
Rights
This item is available under a Creative Commons License for non-commercial use only
Disciplines
Information Science
Abstract
What strategies should you be considering to drive business to your website? How should you invest you budget for independent technology initiatives? Learn how to evaluate different electronic distribution strategies, and how to reach the 'segment of one' by building new marketing strategies for GDS, the Internet, travel agents and tour operators.
Recommended Citation
Horan, P., O'Connor, P.: Doing business on the internet. International Hotel and Restaurant Association Annual Congress, Durban, South Africa, October, 1999.
DOI
https://doi.org/10.21427/D79J3N
COinS
Publication Details
International Hotel and Restaurant Association Annual Congress, Durban, South Africa, October, 1999.