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Business and Management.
With the Wild Atlantic Way project offering huge potential for the western seaboard counties, the Midlands of Ireland has to find a niche that can offer a sustainable place in Ireland’s continuing tourism success story. Research has indicated an increasing trend for activity-based, sustainable tourism products for families. This piece explores the plans for the proposed Center Parcs development and the economic and tourism benefits it may bring.
O'Rawe, M (2015) 'Midlands can be the playground for Irish and British Families, Hotel & Restaurant Times, April, p. 11