Document Type



Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Food and beverages

Publication Details

This presentation was given to delegates and guests attending the 'Skills and Training Village at the 2014 Hospitality EXPO, which ran over 2 days (4-5th February) in the RDS Main Hall, Ballsbridge, Dublin. This national exhibition which has being running for the last 30 years is organised by Sean Le Mass (Managing Director, SDL Exhibition Ltd). The exhibition attracts members of the hospitality, tourism and retail industries offering the latest innovations, dedicated advice, specialist presentations and focused discussions sessions with top industry professionals.


Cocktails have become very popular in the majority of hospitality and licensed premises in recent years. Customer demands for contemporary and classic cocktails has driven demand. The training, innovation, equipment, new brands and exotic glassware, have all contributed to the overall success and interest in these drinks. It is crucial before you decide to enter into the cocktail area of your overall drinks offerings to ensure that you have all the elements required to build success and maintain a healthy business. Many establishments in the past have entered in the cocktail area only to exit after a short space of time through lack of training, decreasing profits or poor overall conception for the cocktail offering. This special presentation will address these challenges and offer practical solutions for business operators.