Document Type



Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Food and beverages

Publication Details

Murphy, J. (2011). Improve Your Wine Sales - Host a Wine Tasting Evening, Licensing World, Vol: 55 No 9, Jemma Publications Ltd: Dublin.


Wine sales have grown in Ireland, wine distributors have improved their portfolios in response to heightened competition in the marketplace. For publicans the increased interest in wine has created new opportunities for bars to form small wine clubs or host regular wine tasting evenings for customers. This article highlights the points to remember when hosting regular wine tasting events. Remember wine tasting is intelligent drinking for customers it is an exercise in verbalising what they are thinking. Hosting small tutored tasting evenings and wine clubs could increase your overall business and bring new customers to your establishment.