The advent of the Web 2.0 and social media applications is changing the nature of the internet, and how its users communicate and collaborate. This new paradigm, within a short span of time, has changed the web from being a predominantly read-only medium, to one in which the majority of its users are both producers and consumers of information. Furthermore, the principal social media modalities (social networking sites, weblogs, wikis, etc.) serve to instil a sense of community and trust among its users. Increasingly, these technologies are being adapted by the business community as a means of sharing information and identifying expertise within the organization.

Established in 2007, the Social Media Research Group (SMRG) consists of academics and postgraduate students who are conducting research in a wide spectrum of projects under the Social Media umbrella. Our projects range from those which extend the theoretical foundations of Social Media to those which demonstrate novel applications of the technologies. The interdisciplinary nature of our team, whose background includes computer scientists, linguists and psychologists, enables us to produce novel solutions to complex problems. For further information on the group, please contact John Cardiff,


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Conference Papers