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Business and Management.
In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain. The theoretical framework adopted supports the identification of barriers to success and critical success factors.
Wagner, C., Sweeney, E., Smyth, A.: A new hub in the aviation industry: towards an integration of B2B e-Marketplaces in the airline industry. Working Paper. In The Purchasing Function: Walking a Tightrope, Proceedings of the 13th International Purchasing and Supply Education and Research Association (IPSERA) Conference, pp. 730-741, Catania, Italy, April 2004.