Document Type

Book Chapter


Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence


Transport engineering, Business and Management., Transport planning and social aspects of transport

Publication Details

Chapter 1 in Passaro, R. and Thomas, A. (Eds), Supply Chain Management: Perspectives, Issues and Cases, Milan: McGraw-Hill, pp. 9-28.


The context of business has changed dramatically over the last 15 years. The definition of need satisfaction, the shift from “dot to web” competition and the embedding of the organisation into a wider political and societal environment has transformed SCM contributions and the meaning of work for employees. Interdependence must evolve from the do-it-alone approach and yet the ashes are not proving fertile ground. In many ways, traditional models of management have not kept up with the changes and are taken aback by the complexity that surrounds us. Complexity is however not a feature of our world, but one of our perception. The map is not the territory. This paper explores the underlying cognitive process that defines our understanding, highlights the shortfalls of thinking orientation and offers alternatives, exploring their relevance from a contextual, managerial and academic perspective.