Author ORCID Identifier
https://orcid.org/ 0000-0002-8984-2663
Document Type
Conference Paper
Rights
Available under a Creative Commons Attribution Non-Commercial Share Alike 4.0 International Licence
Disciplines
5.1 PSYCHOLOGY, 5.3 EDUCATIONAL SCIENCES, 5.9 OTHER SOCIAL SCIENCES, 6. HUMANITIES
Abstract
This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data from reports, surveys, and empirical research. The main findings from this review are insights about who social media influencers are, how to recognise them, how they impact adolescents’ lives, how brands and SMIs are partnering. ISBN 978-88-943918-6-2
DOI
https://dx.doi.org/10.6084/m9.figshare.17130059
Recommended Citation
Alves de Castro, Charles; O'Reilly, Isobel; and Carthy, Aiden, "Social Media Influencers (SMIs) in Context: a literature review" (2021). Conference papers. 4.
https://arrow.tudublin.ie/ncrpecon/4
Funder
Irish Research Council
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Included in
Educational Psychology Commons, Marketing Commons, Personality and Social Contexts Commons
Publication Details